13/03/2026
Version 2026 - Release 1.0
March 13, 2026
New
UIBS Unveils UIBScrm. Members Loyalty Core AddOn with AI Provisioned Power for Tailored Promotions and Precision Third Party PMS and CRM API Integrations
Limassol, Cyprus – March 2026 — UIBS announces the launch of the UIBScrm. Members Loyalty Core AddOn, a next generation loyalty foundation enabling hotels and hospitality groups to manage, assign, and control guest loyalty tiers across multiple properties with unprecedented flexibility. Designed using AI provisioned power at its core, the loyalty system ensures accurate membership logic, clean data flows, and robust cross system consistency without exposing guest detail elements on the frontend.
Together with the enhanced promotion configuration engine and precision API connectivity to leading PMS and CRM platforms, UIBS brings hotels a unified, futureready loyalty and promotions framework.
A Modern, MultiProperty Loyalty Framework
The UIBScrm. Members Loyalty Core AddOn introduces a flexible structure for today’s complex hospitality operations:
- Perhotel loyalty levels for each guest, enabling precise, propertyspecific privileges
- Activation controls, ensuring operational teams can manage eligibility in real time
- Sourceaware membership updates, capturing whether changes originated from staff actions, automated processes, or thirdparty system feeds
- Operational dashboards and filters to surface loyalty members instantly and support groupwide reporting
This structure empowers hotel groups to elevate recognition, segmentation, and retention strategies across all properties.
Secure, Real Time API Synchronization
UIBScrm. Members Loyalty Core integrates seamlessly with external data sources through structured API ingestion, supporting realtime updates of membership status, loyalty attributes, and guest identity data.
To protect guest information and system integrity, the addon follows a strict ingestion model: external systems can submit updates. This preserves compliance, maintains security, and ensures data clarity across environments.
Precision Third Party PMS & CRM Integrations
The loyalty core is engineered for smooth interoperability with major PMS and CRM platforms through UIBS’s modern API ecosystem. Supported integrations include:
- Theova UHS PMS
- Oracle Micros Fidelio / Suite 8 PMS
- Additional PMS and CRM systems with structured API support
Through these integrations, guest profile data, reservation context, and recognition rules stay aligned across CRM, CRS, Booking Engine, and PMS layers—ensuring consistent loyalty application at every touchpoint.
AI Provisioned Loyalty Logic for Tailored Promotions
Designing the promotion engine’s internal logic resulted in a highly refined and deeply capable promotional framework that includes:
- Targeting by guest type, repeat status, or loyalty tier
- Configurable minimum/maximum stay rules
- Extensive databased controls, including bookable periods and stay within windows
- Room type, meal plan, and rate plan package eligibility settings
- Weekday and weekend activation patterns
- Choice of discount based or package based promotions
A Unified Guest Journey Across UIBS | hospitality. platform
The Members Loyalty Core AddOn integrates seamlessly with UIBS | hospitality.’s broader ecosystem—bookings, CRM, reservations, campaigns, and satisfaction modules—enabling hotels to unify the full digital journey under one consistent platform.
Availability
The UIBScrm. Members Loyalty Core AddOn , the enhanced promotions engine and the thord-party API Certification integration process are available now available for all UIBS | hospitality. customers.
For activation, onboarding, or integration planning, contact your UIBS Customer Experience representative.