21/02/2025
Branded Website + IBE synergy. Unlock the Digital Guest Experience and Accelerate Direct Bookings: New Research Findings from Global Chain Hotels
Recent research highlights the growing synergy between hotel websites, IBEs, and direct bookings. Mobile and AI-driven IBEs boost direct bookings, while loyalty programs drive over a third of revenue. Challenges include generic IBEs, lack of personalization, OTA competition, and system integration gaps. AI, automation, and ancillary sales enhance guest experiences. A unified platform integrating PMS, CRS, CRM, and loyalty systems is key to optimizing digital experiences and accelerating direct bookings.
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