13/05/2025
Version 2025 - Release 1.0
Estimated: May 20, 2025
New
UIBS | hospitality. is proud to announce the launch of its Google Travel Integration, now available to all clients as part of our expanded digital distribution and direct booking strategy. As an official Google Partner, we provide a seamless, real-time connection between your property and Google’s travel ecosystem—including Google Hotel Ads, Google Search, Google Maps, and Google Travel.
This product enables hotels to distribute real-time room rates, availability, and booking links directly to Google, helping drive high-quality direct traffic and reduce OTA commissions.
Key Technical Features
🔗 Direct API Connectivity
- Real-time two-way data exchange with Google’s Hotel Center API.
- Dynamic updates for rates, availability, restrictions, and promotions.
- Supports multiple rate plans (BAR, packages, member-only, etc.).
📊 Performance-Based Bidding Integration
- Full compatibility with Google Hotel Ads' CPA and CPC bidding models.
- Bidding engine integration allows customization by device, user location, stay dates, and more.
- Leverages smart bidding algorithms to maximize direct bookings at the lowest acquisition cost.
🌐 Property-Level Data Sync
- Structured data integration from your PMS or channel manager.
- Real-time sync ensures rate parity across all touchpoints.
- Supports multilingual and multi-currency display for global reach.
📱 Enhanced Meta Search Exposure
- Property listings appear directly on Google Travel, Google Search, and Google Maps.
- Users see your hotel’s rates, photos, amenities, and direct booking links alongside OTAs.
- Optimized mobile-first design for faster load times and increased conversion.
🔒 Secure & Compliant Infrastructure
- GDPR-compliant data handling and privacy controls.
- Secure OAuth-based API authentication with Google.
- Hosted in ISO-certified cloud environments with 99.9% uptime SLA.
Benefits to Hoteliers
- Increase Direct Bookings: Bypass OTAs by showing official website rates prominently on Google.
- Boost Visibility: Reach millions of users planning their trips on Google platforms.
- Lower Acquisition Costs: Use performance-based models to drive cost-effective conversions.
- Real-Time Accuracy: No delays, overbookings, or mismatches thanks to direct integration.
- Scalable Solution: Works for independent hotels, resorts, and multi-property groups.